The most successful brands out there for companies and individuals focus on one key when carrying their product or service in the market, What and who is their customer, and how can we reach them?
It's a simple question, but has its roots deep in every step moving forward. Whether it's branching your marketing scheme from print, word of mouth to social media and Google Ads on websites with your target audience. In every one of these marketing campaigns, you highlight the key aspect of your product or service that adds value to the users/customers life.
Honestly I've seen so many tech startups fail because they neglected the importance of marketing. They were so focused on developing their product or service that they forgot to tell the world about it. Marketing is not just about advertising; it's about creating a connection with your customers and building a brand that resonates with them
Not just in the tech industry but in almost every industry market is important, for some businesses even a good word of mouth is great to get the business booming and for some they need mega ad campaigns to get the business or product up and out to the market.