How to Recognize and Avoid Phishing Scams | Consumer Advice (ftc.gov)
I got some phishing messages that purported to be from Meta that I thought were real recently. Did I click on them? No, because I didn't think there would really be problems with my site. The issues with gaps in technological knowledge is that sometimes you'll get actual vague messages about how you don't qualify for something - like Google Ads for your website for example - where no specific reason is given. Since vague feedback about a problem can be genuinely baffling for non-experts trying to dip their toes into website-building for the first time, critical thinking is necessary to avoid phishing scams.
I'd say what helped me avoid clicking the links I mentioned above is that I was only tangentially using Meta's service anyway. And to the extent I had used it, there had never been any problems. Where there was legitimately a problem, as with the Google example, I knew the problem was legitimate because Google Ads were not showing up on my website. It was a corraborated issue. So the message here is that if there is no visible problem, a random message about a problem could be a phishing scam.
The second thing that helps is being actively risk averse, even at the expense of extra time. What is the worst that could happen by clicking a bad link? I lose control of my bank account information. But if I had a gap in my usage of Meta, there would be no disaster. I have time to just wait to see if a visible problem with my account materializes, or to reach out to Meta directly if necessary. I can also simply see that the account sending the Meta message doesn't have an email linked to it that sounds like an official company email. Only the bold identity section looks official, not the underlying email account.